Market research by FocusBari

Programs tailored to the market needs

Conducted in collaboration with Focus Bari, Qualitative Research with personal interviews with business executives during the period (17.02.2020 to 03.07.2020).

Research ID

• Quality research with Personal Interviews (IDIs), f2f in the offices of Focus Bari or in the offices of each company (pro Covid-19 lockdown) | via Skype / Zoom (post Covid-19 lockdown)

• 12 interviews, lasting 1 hour. Interview with a person in charge of the department or data science manager in the company (senior executive or manager)

• Sample structure: 12 companies from 9 different fields of activity (Banking, Computer software, Consulting, e-Shopping, Research / Analytics, Retail, Search engine, Ship / Fleet tracking, Telecommunications)

• Recruitment: a) Telephone strikes or sending an invitation via email to companies through the contact list of Focus Bari and b) via Linkedin premium (Inmail) with a message to appropriate executives.


• 17 / 02-18 / 03 (conducting 7 interviews - pro Covid 19 lockdown)

• 04 / 05-03 / 07 (conducting 5 interviews - post Covid 19 lockdown)

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