What Amazon Web Services (AWS) is and how it works
What do we do when our company's growth has escalated to such an extent and at such speed that we can no longer manage our data?
The answer in today's article in which we will discuss:
- What is Amazon Web Services
- What is Amazon Web Services?
- What are the advantages of Amazon Web Services?
- Amazon Web Services Advantages of Amazon Web Services
Let's get started!
What is Amazon Web Services?
Before we analyze what exactly AWS (Amazon Web Services) is, we need to understand what exactly cloud computing is.
Cloud computing is a term that refers to storing and by extension accessing data on the internet and no longer, on our computer's hard drive.
In other words, somewhere in the world there is one or more servers where the data in question is stored and users can access it through cloud computing.
AWS, then, is an Amazon platform, which offers various solutions, regarding cloud computing.
The products of AWS, have to do with data storage and backup, hosting of websites, running gaming applications and running mobile, web and social applications.
3 Advantages of Amazon Web Services
Advantage #1: Cost reduction
The goal of AWS, is to gradually move companies away from the logic of investing in storage without knowing what their needs will be in the near future.
For example, our company may now be growing at high speeds. So it may need an investment in storage space. However, if in a few months the situation reverses, it is possible that our company has made an investment that it no longer needs.
In essence, through AWS, the company only uses what it needs, having flexibility which has an impact on its revenue.
Advantage #2: Security
AWS offers more security, compared to a server, which the company has in-house. But why?
Amazon, has made sure that it has servers in many places in the world, so that if for some reason one goes down, the data remains safe. This is a capability that few companies have.
Apart from this, Amazon, has experienced, skilled and numerically large staff dealing with potential threats and security.
Advantage #3: Adaptability
A company starts with small steps and clearly little data to process and store.
Along the way may come growth and later perhaps some periods of decline.
For example, one company that was asked to handle a large amount of data fairly quickly is Spotify. In fact, it shares its data analysis with us through Spotify Wrapped.
In such cases, necessarily the company needs to alter its storage space, which is a problem, as it is an additional obligation added to the agenda.
Through AWS, there is adaptability, since by varying the amount of money the company has, it can increase or decrease the storage it uses.
3 Amazon Web Services applications you need to know about
Application #1: Big Data
The problem that companies face with big data is that it is constantly growing, as the more data they process, the better decisions they make. In fact, this data, there is a possibility that it may even increase sharply.
AWS, solves this problem by offering unlimited storage.
The service that AWS offers to meet this need is called EMR.
Application #2: Social Networking
AWS, enables companies to build their own social networking platforms to communicate effectively.
In essence, AWS, makes it easier to communicate with customers and partners, in an era when a company inevitably uses social networks.
Application #3: IT
The last application has to do with the IT part. In essence, through the storage space, flexibility, expandability and expertise that AWS offers, it allows a company to grow faster in this part as well as save money.
2 Examples of Amazon Web Services from the Real World
To better understand how AWS works and the benefits it gives, let's look at two real-world examples of companies.
Example #1: Netflix
In the case of Netflix, the growth came abruptly due to the rapid increase in users watching series and movies. The solution was to move its data to Amazon Web Services.
Simply put, Netflix currently doesn't have a data center that it owns, but uses AWS cloud services, which not only gave the company room to address other issues such as its growth, but also improved its expertise as AWS, specializes in what it does, so it's clearly a step ahead.
Example #2: Airbnb.
As we know Airbnb is a company that also met steep growth with both the accommodations it listed and the users that used it.
So, in this case too, the solution was found through AWS and more specifically through its Amazon EC2 service and Elastic Load Balancing.
In a few words
The solution offered by Amazon, as a pioneer in the field, offers huge advantages in storage, data management and analysis, as well as expertise, which in other circumstances, for example with an IT department of 2-3 people, a company would not have.
If you, too, want to fully understand the use of data, reserve your place at our next Bootcamp.